Antenne Bayern
Antenne Bayern is a private radio station. The broadcasting area mainly covers Bavaria and neighbouring regions. In accordance with the State Media Treaty, Antenne Bayern is a full-service programme whose target audience is mainly between the ages of 14 and 49. The programme mainly contains music, but also news, entertainment and service programmes. As an adult contemporary programme, Antenne Bayern mainly broadcasts current pop music as well as music from the 1980s and 1990s. With around 2.27 million daily listeners, Antenne Bayern is the private radio station with the widest reach in Germany.
In addition to the Antenne Bayern radio programme, the station family also includes the stations Rock Antenne, antenne nrw and oldie antenne as well as over 30 web radio stations. The Antenne Bayern hilft foundation, which collects donations for people in need and charitable projects, has also existed since 1989.
Audience Share
3.0%
Ownership Type
private
Geographic Coverage
regional (Bavaria)
Content Type
free
Media Companies / Groups
Antenne Bayern Gruppe
Ownership Structure
Antenne Bayern is a service provided by Antenne Bayern GmbH und Co KG. The limited partnership has several shareholders. With around 25 per cent, Mediengesellschaft der Bayerischen Tageszeitungen für Kabelkommunikation mbH & Co. Bayernprogramm KG is the largest shareholder, Axel Springer SE, Burda GmbH and Ufa Radio-Programmgesellschaft in Bayern mbH each hold 16 per cent. Studio Gong GmbH & Co. Studiobetriebs KG, Medienpool GmbH and Radio Bavaria Rundfunkprogrammgesellschaft mbH each hold seven per cent. The smallest shareholder is Amperwelle Studio München (6.1 per cent).
Antenne Bayern Verwaltungs GmbH and Managing Director Felix Kovac act as general partners. The shareholders of Antenne Bayern Verwaltungs GmbH are in turn identical to the shareholders of GmbH & Co. KG.
For technical reasons, shares of less than one per cent cannot be shown. However, due to their participation in several media companies, small shares are also significant. The following persons hold small shares in Antenne Bayern, which are therefore stated as 0%: Thomas Schaub (0.05%), the Friedmann family (0.046%) and the SPD (0.02%).
Voting Rights
Antenne Bayern GmbH & Co. KG does not have a Supervisory Board. Important decisions such as the sale of company shares are made by the shareholders' meeting, otherwise the management is responsible for this. The voting share in the shareholders' meeting corresponds to the amount of the shareholding in the company.
Individual Owner
Group / Individual Owner
The Oschmann family
The Oschmann family, consisting of Gunther Oschmann and his children Constanze and Michael Oschmann, are the owners of the Müller media group. Only one per cent of the company is still owned by Gunther Oschmann, while his children manage the operational business. Müller GmbH & Co. KG has shares in several dozen media offerings, primarily in the television and radio sector, but also in publishing and online.
Ellinor Scherer
Ellinor Scherer (née Holland) is the owner (50%) of Presse-Druck- und Verlags-GmbH, which holds several shares in Antenne Bayern GmbH & Co. KG via several shares. Her husband Andreas Scherer is part of the management of Presse-Druck- und Verlags-GmbH. Mediengruppe Pressedruck, to which Presse-Druck- und Verlags-GmbH belongs, also owns Mediengruppe Mainpost and Südkurier-Medienhaus. The media company not only has interests in print, but also in the radio, television and online sectors. Scherer is the sister of Alexandra Holland.
General Information
Founding Year
1988
Affiliated Interests Founder
was founded in 1988. Antenne Bayern Verwaltungs GmbH, which was founded specifically for this purpose in 1987, acts as the general partner of the limited partnership.
Affiliated Interests Ceo
has been Managing Director of the Antenne Bayern Group since 2019. Between 2004 and 2019, Kovac was Managing Director of RT1 Media Group, a subsidiary of Mediengruppe Pressedruck.
Kovac has been Chairman of the Arbeitsgemeinschaft Privater Rundfunk (APR), an association of private broadcasters, since 2005. He has also been Chairman of the Association of Bavarian Broadcasters (VBRA) since 2008.
Affiliated Interests Editor-In-Chief
has been Editor-in-Chief of Antenne Bayern since 2013. In 2016, he also became Deputy Programme Director and has held the position of Programme Director since the beginning of 2024.
Affiliated Interests other important people
Kohr has been Head of Entertainment at Antenne Bayern since 2019 and Deputy Programme Director of the station since 2021.
has been an authorised signatory of the Antenne Bayern Group since 2013.
Contact
ANTENNE BAYERN GmbH & Co. KG
Münchner Straße 101c
85737 Ismaning
T +49 89 99277 - 0
Hörer-Hotline: 0800 - 994 9000
E-Mail: redaktion@antenne.de
Website: www.antenne.de
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
The percentage share of the total audience is taken from agma media analyse I/2024 and refers to the nationwide daily reach in the population aged 14 and over.
Due to its shareholder structure, ANTENNE BAYERN GmbH & Co. KG is only subject to a limited publication obligation, meaning that no annual financial statements are published (Section 264a HGB). Upon request, the company refuses to publish the annual financial statements and the shareholders' agreement.
The Mohn family's shares are made up of Elisabeth Mohn's shares and those of the rest of the family. Elisabeth Mohn's shares in Antenne Bayern amount to 9.45%. However, Mohn only holds 0.016% of this directly. However, the 9.44% stake in the Bertelsmann Foundation is also attributed to Mohn, as she has far-reaching powers and control within the foundation as its founder. For example, she has the right to appoint individuals to the Executive Board alone.
