Ostsee-Zeitung

Logo of Ostsee-Zeitung

Ostsee-Zeitung (OZ) is the highest-circulation regional daily newspaper in Mecklenburg-Vorpommern. According to IVW figures, approximately 73,000 copies were sold per publication day in 2024, representing exceptional market penetration for the sparsely populated region. The newspaper is published Monday through Saturday in ten local editions, combining news from cities and districts with state politics, business, sports, and maritime topics. National content is supplied by Redaktionsnetzwerk Deutschland (RND) from parent publisher Madsack.


The newspaper is published by Ostsee-Zeitung GmbH & Co. KG based in Rostock. Since 2009, the company has been fully controlled by Madsack Mediengruppe, in which the SPD-affiliated holding DDVG holds 23 percent. The current OZ was established in 1952 as an organ of the Socialist Unity Party (SED) and became independent following the 1990 peaceful revolution through grassroots democratic processes. It was acquired by Lübecker Nachrichten in 1991. Following several ownership changes, rationalization measures were implemented, including the relocation of printing from Rostock to Neubrandenburg in March 2023, which resulted in 45 job losses. Reader engagement programs such as "Newspaper in Schools" (ZiSch) and regional events further strengthen the brand.


The OZ faced criticism from the German Press Council in 2006 for inadequate separation of advertising and editorial content, and in 2021 for insufficient transparency regarding state coronavirus relief funds. Since June 2024, Kathrin Schultka and Rainer Strunk have led the publisher as the new management team, with a particular focus on accelerating digital transformation. Editorially, the newspaper positions itself as politically independent and locally rooted, though SPD involvement in Madsack is regularly subject to media criticism. Despite declining print circulation, Ostsee-Zeitung remains a leading journalistic brand in Mecklenburg-Vorpommern.

Key Facts

Audience Share36%
Ownership TypePrivate
Content TypePaid
Data Publicly Available
ownership data is easily available from other sources, e. g. public registries etc.
Media Companies / GroupsOSTSEE-ZEITUNG GmbH & Co. KG
legal_identifier: Limited partnership with a limited liability company as general partner (GmbH & Co. KG) Rostock local court HRA 438

Ownership

Ownership Structure

The personally liable legal entity of Ostsee-Zeitung GmbH & Co. KG is Ostsee-Zeitung Verwaltungs GmbH, Lübeck.
The sole limited legal entity is Lübecker Nachrichten GmbH. This company is 76% owned by Verlagsgesellschaft Madsack GmbH & Co. KG and 24% owned by Hanseatische Verlags-Beteiligungs AG.
Verlagsgesellschaft Madsack GmbH & Co. KG is 23.15% owned by the Social Democratic Party of Germany (SPD), 20% by Sylvia Madsack, and 11.6% by Ursula Maisel.
Hanseatische Verlags-Beteiligungs AG is in turn 82.3% owned by Madsack, with the remainder held by individual shareholders.

Voting RightsVoting rights are exercised through the sole limited partner, Lübecker Nachrichten. Madsack Mediengruppe holds the majority here.
Individual Owner
Group / Individual Owner
  • Ursula Maisel

    Ursula Maisel (born 1943) is a shareholder in the publishing company Madsack GmbH & Co. KG. There is very little public information available about her. In a number of documents, the addition “for the Koller family company” appears, but in the commercial register, Maisel herself is listed as a limited partner.
    11.11

Media Companies / Groups

Facts

Founding Year1952

Founded in 1952 as a district newspaper of the Socialist Unity Party (SED).

Founder
  • The Socialist Unity Party of Germany (SED)

    The Socialist Unity Party of Germany (SED) was the sole ruling Marxist-Leninist state party of the GDR from 1946 to 1989, exercising centralized control over all political, social, and cultural spheres of life. To enforce its ideology, it established a comprehensive media monopoly centered on the party's central organ, the daily newspaper Neues Deutschland.
    In addition to Neues Deutschland, the SED published a district newspaper in each of the 14 GDR districts, functioning as the organ of the respective district leadership. The most well-known included Ostsee-Zeitung in Rostock, Leipziger Volkszeitung in Leipzig, and Sächsische Zeitung in Dresden. Together, these 15 district newspapers achieved a combined daily circulation of approximately 4.7 million copies in 1977; overall, more than 70% of the GDR's daily press circulation was accounted for by SED publications.
    The SED controlled the press through the Press Office attached to the Chairman of the Council of Ministers and the Department of Agitation and Propaganda in the Central Committee, while the central printing, purchasing, and auditing company (ZENTRAG) controlled 90% of printing capacity. Content was strictly predetermined and served primarily "socialist consciousness formation." Critical reporting was systematically excluded; interviews and foreign reporting often required approval.
    The daily newspaper offering was supplemented by publications of mass organizations such as the Free German Youth (FDJ) newspaper Junge Welt, the Free German Trade Union (FDGB) newspaper Tribüne, and boulevard newspapers such as BZ am Abend. The high circulation figures resulted not from media diversity but from state paper allocation and pricing of only 10–15 pfennigs per issue, which led three of four households to subscribe to an SED district newspaper.
    Following the political transition of 1989, the SED lost its monopoly position. Neues Deutschland was initially taken over by the successor party PDS, later became independent as a cooperative, and continues to appear today as a left-wing daily newspaper. The former district newspapers were privatized or discontinued. The SED itself transformed into the PDS in 1990 and continues to exist today as part of the party Die Linke.

CEO
  • Kathrin Schultka

    Kathrin Schultka has been managing director of Ostsee-Zeitung since June 2024. Previously, she was head of marketing and distribution.

  • Rainer Strunk

    Rainer Strunk has been managing director of Ostsee-Zeitung since 2017. In parallel, he assumed management of Madsack Logistik Nord GmbH in October 2024, after serving as authorized signatory there since July 2009. Strunk is responsible for distribution, production, and logistics processes at Ostsee-Zeitung.

  • Bernhard Bahners

    Bernhard Bahners studied economics and business administration in Berlin and Hamburg. In 2006, he was co-founder and managing director of the radio platform radio.de. From May 2019, he served as Chief Digital Officer responsible for digital transformation at Redaktionsnetzwerk Deutschland and Madsack. On January 1, 2023, he was appointed to the group management of Madsack Mediengruppe, where he served as CDO and board member until June 2025. He currently serves as managing director of RND and radio.de.

Editor-In-Chief
  • Andreas Ebel

    Andreas Ebel, born on August 27, 1968 in Göttingen, studied business administration in Lüneburg and began a traineeship at Ostsee-Zeitung in 1993. Following positions as local editor in Grevesmühlen and Rostock (since 2002), he assumed the position of editor-in-chief of Ostsee-Zeitung on April 1, 2012.

ContactRichard-Wagner-Straße 1a
18055 Rostock
Germany
kundenservice@ostsee-zeitung.de
+49 (0)381 3830 30 15
RevenueMissing Data
Operating ProfitMissing Data
Advertising (in % of total funding)Missing Data
Market ShareMissing Data
Headlines
Meta Data

The average exchange rate of the US dollar against the euro in 2024 was around 0.92 euros per US dollar. Audience share per federal state calculated according to the IVW circulation analysis 2024.

Sources
Documents (PDF)
  • Ausdruck Handelsregister A über die Firma Ostsee-Zeitung GmbH & Co.KG (HRA438)
    File
  • Impressum Ostsee-Zeitung
    File