sh:z

Sh:z (Schleswig-Holsteinischer Zeitungsverlag) is a newspaper publishing alliance in Schleswig-Holstein. With a total circulation of 144,502 sold copies, it is the highest-circulation newspaper in the state. Under the shared umbrella brand sh:z, 22 local editions operate under their own titles (for example: Flensburger Tageblatt, Husumer Nachrichten, Elmshorner Nachrichten). Sh:z is thus the largest media outlet in the region, ahead of Kieler Nachrichten and Lübecker Nachrichten. In terms of content, sh:z has a strong regional focus and covers large parts of the Schleswig-Holstein region. Since 2016, it has been fully owned by NOZ MEDIEN.
During the COVID-19 pandemic, the parent newspaper NOZ drew criticism for failing to adequately distance itself from scientifically questionable studies on vaccine side effects and for cooperating with the magazine Multipolar, which experts classify as promoting conspiracy theories. Also in the context of the Russian war of aggression against Ukraine, NOZ Editor-in-Chief Burkhard Ewert published multiple texts that uncritically reproduced Russian positions, including an interview with the Russian ambassador to Berlin that presented Russian perspectives. Russian narratives, which justify the violation of international law represented by the war of aggression through the protection of Russian minorities in eastern Ukraine, thus found considerable resonance in NOZ through various articles and interviews, either without commentary or sometimes actively promoted.
With a politically right-conservative orientation, commentaries and reports from parts of the editorial leadership and staff of NOZ on protests against the rightward shift in German society have provoked criticism. Published articles on these topics in the past two years have been interpreted as positions close to the AfD or as endorsements of this and the designated far-right party. Through the close cooperation between sh:z and other local newspapers with the NOZ central editorial office, the positions—which primarily concern national politics—are also found in the affiliated publications. However, these developments and the dissemination of positions located at the far right of the political spectrum also encounter internal resistance within the editorial office and staff.
In spring 2025, NOZ Media Group announced that it is expanding its cooperation with Hamburg's Morgenpost (MOPO). Content is being exchanged and editorial collaboration is being deepened.
Key Facts
| Audience Share | 42.62% |
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| Ownership Type | Private |
| Content Type | Paid |
| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. |
| Media Companies / Groups | sh:z Schleswig-Holsteinische Verlagsgruppe GmbH legal_identifier: Limited liability Company Local Court of Flensburg, HRA 5896 |
Ownership
| Ownership Structure | Sh:z is published by sh:z Schleswig-Holsteinische Verlagsgruppe GmbH and operates as a wholly-owned subsidiary of medien holding:nord GmbH. Since 2016, medien holding:nord GmbH has been 100% owned by NOZ MEDIEN Holding GmbH through its subsidiary NOZ MEDIEN Verlags GmbH. NOZ MEDIEN Holding originates from the founding and publishing family associated with Neue Osnabrücker Zeitung (NOZ) and is owned through investment companies in equal shares of 50% each by the Elstermann family and the Fromm family, who are descendants of the founder of Neue Osnabrücker Zeitung (NOZ). |
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| Voting Rights | The voting rights are determined by the existing shareholder structure. No deviating voting arrangements or special agreements are known. |
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Media Companies / Groups
Facts
| Founding Year | 1865 Flensburger Nachrichten appeared for the first time in 1865. Flensburger Nachrichten was the predecessor of Flensburger Tageblatt, which has appeared under this name since 1946 to the present day. It is the oldest publication from which sh:z emerged in the 1980s. |
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| Contact | Fördestraße 20 24944 Flensburg Germany +49 (0) 800 - 2050 7100 www.shz.de |
| Revenue | Missing Data |
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| Operating Profit | Missing Data |
| Advertising (in % of total funding) | Missing Data |
| Market Share | Missing Data |



