Bremen Eins

Bremen Eins went on air on April 30, 2001, and is one of five radio programmes of Radio Bremen, the smallest ARD member corporation: Bremen Eins, Bremen Zwei, Bremen Vier, Bremen Next, and COSMO.

Bremen Eins resulted from the merger of Radio Bremen Melodie (founded in 1964) and Hansawelle (founded in 1946). The merger became necessary following significant budget cuts.

To particularly reach former listeners of Radio Bremen Melodie, Bremen Eins featured a high proportion of German-language music at its launch. Today, the music selection follows the motto "The Soundtrack of My Life," featuring "the greatest hits of all time," oldies, and evergreens from recent decades, aimed at audiences aged 45 and over.

In addition to music, the programme includes news, weather, traffic reports, and the ARD Bundesliga Conference, also featuring live reports from Werder Bremen matches. With 115,000 listeners per day, Bremen Eins ranks first by far in Bremen.

Key Facts

Audience Share	30%
Ownership Type	Public
Content Type	content_Licence fee
Active Transparency	company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

Ownership

Ownership Structure	Bremen Eins is 100% part of Radio Bremen, the smallest broadcaster within the ARD (Association of Public Broadcasting Corporations of the Federal Republic of Germany). As part of the public broadcasting system, Bremen Eins is financed "collectively" by the public through a broadcasting fee (currently €18.36 per month), and there is no owner in the literal sense.
Voting Rights	"Radio Bremen's directorate consists of Intendant (Director-General) Dr. Yvette Gerner (with overall responsibility for the operation of the broadcaster and programme design), Programme Director Jan Weyrauch, Director Brigitta Nickelsen (Corporate Development and Human Resources), and Director Jan Schrader (Operations). Management decisions must be presented by the Intendant to the supervisory bodies, the Broadcasting Council and Administrative Council. Radio Bremen's management is bound by their resolutions. The Broadcasting Council consists of 33 members. The Broadcasting Council's responsibilities include, among others, the election and dismissal of the Intendant (jointly with the Administrative Council), approval of the budget and annual financial statement, and advising the Intendant on all programming matters. The Administrative Council oversees and advises the Intendant in matters of management. The body consists of nine members. Six are elected by the Broadcasting Council, three by Radio Bremen employees."
Individual Owner	The Public 100

Media Companies / Groups

Radio Bremen

Facts

Founding Year	2001 Bremen Eins was established on April 30, 2001, following the merger of Radio Bremen Melodie (founded in 1964) and Hansawelle (founded in 1946). The merger became necessary following significant budget cuts.
CEO	Dr. Yvette Gerner Dr. Yvette Gerner (born 1967 in Ludwigshafen) has been Intendant (Director-General) at Radio Bremen since 2019. Previously, she built a career at ZDF, serving as head of duty (CvD) in the ZDF Foreign Affairs Main Editorial Office (1997 to 2002), as deputy head of the international journal from 2002 to 2004, as CvD in the Foreign Affairs Main Editorial Office from 2004 to 2010, and from 2010 onwards as CvD in the ZDF Editor-in-Chief's Office. On March 5, 2019, Gerner was elected Intendant by Radio Bremen's Broadcasting Council with 23 votes in favour, two votes against, and three abstentions. Since the early 1990s, Yvette Gerner has been an SPD member. In 2002, she ran unsuccessfully for the SPD in the mayoral election in Speyer.
Editor-In-Chief	Martin Haferkorn Martin Haferkorn (born 1970) has been head and programme manager of Bremen Eins since 2021. Born in Frankfurt and raised in northern Germany, he joined Bremen Eins in 2017 as head of duty (CvD) after working at various radio stations in northern Germany. He is responsible for presenting, programming initiatives, format, and quality management, serving as the interface between marketing and digital operations.
Contact	Diepenau 10 28195 Bremen Germany Missing Data +49 (0) 421 246-0 https://www.bremeneins.de/

Revenue	Missing Data
Operating Profit	Missing Data
Advertising (in % of total funding)	Missing Data
Market Share	Missing Data

Headlines	2001: Hansawelle and Radio Bremen Melodie Become Bremen Eins (n.d.), Radio Bremen, accessed on 01.09.2025 Yvette Gerner to Become New Intendant at Radio Bremen (2019), Medienkorrespondenz, accessed on 01.09.2025 (behind paywall), and further articles on Radio Bremen
Meta Data	Market share calculations are based on the daily reach (Monday-Sunday) from Radio ma 2025 Audio II, filtered by respective state broadcasting area and limited to traditional radio. Financial figures are listed as 'missing data' (m.d.) because financial reporting occurs only at the broadcasting corporation level, with individual station data not made publicly available.
Sources	Radio Usage of ARD Programmes – agma ma II 2024 (n.d.), ARD, accessed on 01.09.2025 Committees (n.d.) and Management (n.d.), Radio Bremen, accessed on 01.09.2025 Martin Haferkorn Becomes Head of Bremen Eins (2021), kress, accessed on 01.09.2025
Documents (PDF)	Liste der Gesellschafter, Bremedia Produktion GmbH File Jahresabschluss und Konzernlagebericht für das Geschäftsjahr 2023, Radio Bremen File