NDR 2
NDR 2 is a radio station operated by Norddeutscher Rundfunk (NDR). It originated in 1956 from the NWDR Nord station, when Nordwestdeutscher Rundfunk was split into two separate corporations (NDR and WDR).
NDR 2 plays primarily current pop music, with a core target audience of 30 to 59 year-olds. The programme also includes news, comedy, and service announcements such as weather reports and traffic updates. According to NDR, NDR 2 is "northern Germany's most successful pop programme."
It is also NDR's station with the widest reach. Daily, 16% of people in the broadcasting area listen to NDR 2, while nationally the station reaches 2.24 million listeners daily. In addition to its radio programme, NDR 2 operates several podcast formats and its own app, which allows listeners to contact the editorial team directly via messenger.
NDR 2 is the only NDR programme to broadcast advertising. Revenue from advertising finances events such as the festival "stars@ndr2."
Key Facts
| Audience Share | 2.9% (nationwide) / 25.2% (Lower Saxony) |
|---|---|
| Ownership Type | Public |
| Geographic Coverage | Local |
| Content Type | Free |
| Active Transparency | company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable |
Ownership
| Ownership Structure | NDR 2 is a radio programme of Norddeutscher Rundfunk and part of the public broadcasting system. NDR has no owner in the traditional sense, as the station, like all public service programmes, is financed almost exclusively by licence fees. |
|---|---|
| Voting Rights | The management of NDR consists of the director general and nine directors. According to the NDR State Treaty, the director general heads NDR and "consults with the deputy director and the directors on important matters". NDR also has two central committees: The NDR Broadcasting Council consists of 58 members, 11 of whom are delegated by the parties in the state parliaments. The remaining 47 members are delegated by various social, religious and cultural groups, such as trade unions, sports associations, the Child Protection Association, environmental organisations and employers' associations. The aim is to achieve a broad representation of society. The exact composition is set out in the NDR State Treaty. The main task of the Broadcasting Council is to monitor the programme mandate. In addition, the Broadcasting Council elects the director general, whom it also advises on programme matters. As NDR covers several federal states in its broadcasting area, it also has four state broadcasting councils, whose members are identical to those of the Broadcasting Council. The members of the Broadcasting Council from the respective federal states form the corresponding State Broadcasting Council. The NDR Administrative Board consists of 12 members elected by the Broadcasting Council. Six members must come from Lower Saxony, two each from Hamburg, Mecklenburg-Western Pomerania and Schlewsig-Holstein. The Administrative Board oversees management, but not the content, as this is the responsibility of the Broadcasting Council. The NDR Broadcasting Council generally passes its resolutions by a simple majority of the votes cast, and voting is always open, even in elections. The Board of Directors passes its resolutions by a simple majority of the members present; as a rule, this is done openly by roll call. In the event of a tied vote, a motion is deemed to have been rejected. |
| Individual Owner |
Media Companies / Groups
Facts
| Founding Year | 1956 |
|---|---|
| Founder |
|
| CEO |
|
| Editor-In-Chief |
|
| Other Important People |
|
| Contact | NDR 2 Rothenbaumchaussee 132 20149 Hamburg Germany studio@ndr2.de (0800) 11 77 220 www.ndr.de/ndr2 |
| Revenue | Missing Data |
|---|---|
| Operating Profit | Missing Data |
| Advertising (in % of total funding) | € 18.1 Million / USD 19 Million (2022) |
| Market Share | Missing Data |