Ostseewelle HIT-RADIO

The Burda family is a prominent German publishing family with a company history spanning over 120 years. The family business was founded in 1903 by Franz Burda I. in Philippsburg and developed under the leadership of Senator Franz Burda into one of the largest printing and publishing houses in the Federal Republic of Germany. In 1987, Dr. Hubert Burda assumed leadership of the company, which today operates under the name Hubert Burda Media. The Burda family holds 58.6 percent of shares in Ostseewelle HIT-RADIO Mecklenburg-Vorpommern.

Tino Sperke, born on March 28, 1972 in Perleberg (Prignitz), began his radio career at BB Radio in Potsdam, where he worked in various capacities—from intern to editor and assistant to the program director, eventually becoming head of on-air promotion. In 2001, he developed the "Zockershow" for RTL2, a game show in which contestants risked their most valuable possessions—a concept that was submitted to and realized on Frank Elstner's show "Die neuen Fernsehmacher."
In September 2002, Sperke moved to Ostseewelle in Rostock, where he assumed the role of Managing Director and Program Director. At that time, the station was in a difficult position: with only 58,000 listeners in the average hour, Ostseewelle lagged far behind the competition. Sperke undertook a radical format overhaul. Rather than relying on conventional schlager, oldies, or pop formats, he developed a "program with edges and character," distinguished by irreverent hosts and a rock-pop music selection. Listener numbers doubled to 132,000 in the average hour. In 2010, Ostseewelle achieved market leadership in Mecklenburg-Vorpommern for the first time. Today, with a daily reach of over 380,000 listeners, the station is not only the most-listened-to private radio station in the state but also the most successful private radio station in all of eastern Germany, including Berlin.
With his unconventional approach and his ability to develop a "basement-level station" into a market leader, Tino Sperke is regarded as one of the most successful radio producers in eastern Germany.

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