Radio SAW

The private radio station radio SAW is the market leader in the Saxony-Anhalt radio market and reaches approximately 1.1 million listeners daily in its broadcast area, which encompasses Saxony-Anhalt as well as parts of Lower Saxony, Saxony, Brandenburg, and Thuringia. The programming targets primarily the 19 to 49-year-old demographic. The program combines Hot AC ("Hot Adult Contemporary")—current pop and rock music with well-known pieces primarily from the 1980s through 2000s—with regional content.
A central characteristic of radio SAW is its strong regional news competence, reflected in regular local news bulletins, traffic reports, and weather updates. The station operates various regional studios to ensure close connection with the regions. The award-winning morning show "radio SAW Muckefuck" is the most popular format in the programming lineup.
The station is also active as an organizer and media partner of numerous regional events and sports clubs, including 1. FC Magdeburg and Eintracht Braunschweig; this underscores the station's strong regional ties. Radio SAW is owned and operated by VMG Verlags- und Medien GmbH & Co. KG.
Key Facts
| Audience Share | 30.5% (Saxony-Anhalt) |
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| Ownership Type | Private |
| Content Type | Free |
| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. |
| Media Companies / Groups | VMG Verlags- und Medien GmbH & Co.KG legal_identifier: Limited Liability Company and Limited Partnership (GmbH & Co. KG) Commercial Register of the Stendal District Court: Registration Number HRA 20658 VAT Identification Number: DE 139236498 |
Ownership
| Ownership Structure | Radio SAW is operated by VMG Verlags- und Medien GmbH & Co. KG. The largest shareholder is the NWZ Media Group (44.9%) led by Count Stephan von Bothmer and the Köser family. Radiocast GmbH (16.6%) with its total of 19 shareholders also holds significant shares, as does AZ Logistik GmbH (4%), which is attributable to Dirk Ippen through F. Wolff & Sohn KG. The remaining shares are distributed among small investors. Regiocast GmbH & Co. KG has a total of 19 limited partners, including both media companies and private individuals. The largest shareholder is medien holding:nord (25%), a subsidiary of NOZ MEDIEN Verlags GmbH. |
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| Voting Rights | No information is available regarding divergent voting rights deviating from the shareholder structure. |
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Media Companies / Groups
Facts
| Founding Year | 1992 Radio SAW was one of two successful applications for a call for state-wide radio frequencies issued by the State Media Authority of Saxony-Anhalt (Landesmedienanstalt Sachsen-Anhalt). |
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| Contact | Hansapark 1 39116 Magdeburg Germany info@radiosaw.de 0800 1 630 630 https://www.radiosaw.de/ |
| Revenue | Missing Data |
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| Operating Profit | Missing Data |
| Advertising (in % of total funding) | Missing Data |
| Market Share | Missing Data |
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| Meta Data | Audience share according to ma 2025 Audio I, German-speaking population aged 14 and above, Monday through Friday. There are no publicly available financial statements specific to radio SAW. Revenue and earnings from radio SAW are not separately itemized in the annual financial reports of the owner companies. | |
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