Ströer
Ströer SE & Co. KGaA is originally a provider of out-of-home advertising, digital advertising opportunities and dialogue marketing. Ströer operates around 300,000 outdoor advertising properties, including traditional poster media and digital media carriers. For several years, Ströer has also operated its own digital media offerings under the umbrella of the Ströer Content Group, such as t-online.de, Giga, Kino.de, desired, familie.de and watson.de. Ströer SE & Co. KGaA is listed on the MDAX of the German Stock Exchange.
Business Form
private
Legal Form
SE & Co. KGaA, partnership limited by shares (KGaA) whose general partner is a European Company (Societas Europaea, SE for short)
Business Sectors
Out-of-home advertising; digital advertising space; dialogue marketing; e-commerce; data as a service (DaaS)
Individual Owner
Free float
Ströer shares are traded on the XETRA stock exchange and are included in the MDAX. 43.44% of the company is owned by small investors, each of whom holds less than 3% of the company.
Other Online Outlets
desired.de;
einfachtierisch.de;
familie.de;
funandnews.de;
fussballfieber.de;
giga.de;
kino.de;
likemag.com;
spielaffe.de;
spieletipps.de;
tylevamp.de;
watson.de;
wetter.info
Media Business
Media
Ströer Digital Publishing GmbH (100%)
Ströer media brands GmbH (100%)
Ströer Content Group GmbH (100%)
Ströer Next Publishing GmbH (100%)
Advertising
Content Fleet GmbH (100%)
General Information
Founding Year
1990
Affiliated Interests Founder
studied law at the German University in Prague. After 1945, he had to leave Czechoslovakia and came to Munich, where he became an employee of the US Army administration. In 1964, he founded a company for outdoor advertising. Together with Udo Müller, he founded Ströer City Marketing in 1990, in which Ströer and Müller each held 50 per cent of the shares. This company developed into Ströer SE & Co. KGaA. Heiner Ströer died in 2004 at the age of 65.
founded the advertising agency Lunenburg & Partner in 1985 after studying medicine and entered the outdoor advertising business in 1987. In 1990, he founded Ströer City Marketing GmbH with Heinz W. Ströer. After changing its name to Ströer Out-of-Home Media AG in 2002, Müller took the company public in 2010. Under his leadership, the Ströer Group developed into one of the leading out-of-home advertisers and expanded its business area to include online marketing and dialogue media.
Employees
10,728 (2024)
Contact
Tax/ ID Number
Missing Data
Financial Information
Revenue (Financial Data/ Optional)
€ 1,91 Billion (2023) / USD 2,08 Billion (2023)
Operating Profit (in Mill. $)
€ 92,8 Mio. (2023) / USD 85,4 Mio. (2023)
Advertising (in % of total funding)
€ 1,273 Billion (2023) / USD 1,38 Billion (2023)
Management
Executive Board
Co-CEO
Co-CEO
Chief Financial Officer
Co-CEO Ströer Media Solutions
Director Legal Ströer SE & Co. KGaA
CEO Ströer Content Group GmbH
Co-CEO Ströer Media Solutions
HR Director Ströer SE & Co. KGaA
CEO Ströer Media Deutschland GmbH
Supervisory Board
Chairman, CEO freenet AG
Founding partner of CirCap GP SARL
Lawyer
Partner at Freshfields Bruckhaus Deringer Rechtsanwälte Steuerberater PartG mbB, lawyer
Managing Partner Luther Rechtsanwaltsgesellschaft mbH, lawyer, tax consultant
Managing Director of MONOFIL-TECHNIK Gesellschaft für Synthesemonofile mbH, Hennef
Management Coach & Organisational Consultant at cidpartners GmbH
Deputy Chairman, Chairman of the Board of Sparkasse Köln-Bonn
Branch Manager of the Railway and Transport Union in Kassel (EVG)
Head of Portfolio Service Centre Region East of Ströer Deutsche Städte Medien GmbH
Team and Project Manager for Research and Consulting Projects at Statista GmbH
Senior Vice President Purchasing & Real Estate at Ströer SE & Co. KGaA
Portfolio Manager (Ströer)
Regional Manager Portfolio West (Ströer)
Chairman of the Works Council of Ströer Digital Media GmbH
Trade Union Secretary (ver.di)
Further Information
Meta Data
The average exchange rate of the US dollar against the euro in 2023 was around 0.92 euros per US dollar.
