Axel Springer Verlag

Logo of Axel Springer Verlag

Axel Springer Verlag was founded by Axel Springer in Hamburg in 1946. Today, the company is a leading international media and technology company operating in more than 40 countries. In Europe and Germany, Axel Springer is one of the largest media companies alongside Bertelsmann. In addition to Bild and Bild am Sonntag, Axel Springer also publishes Welt and Welt am Sonntag as well as the TV channel Welt, Business Insider, Politico and the US newsletter Morning Brew. Axel Springer holds a stake in Media Pioneer and owns the job portal Stepstone and the AVIV Group with the property portal Immoscout. Axel Springer SE is headquartered in Berlin and has an office in New York City, USA.


Axel Springer SE was long a publicly listed media and newspaper company. Over the past six years, the group underwent comprehensive restructuring of its business operations and ownership structure. In June 2019, Axel Springer concluded an agreement with US investment firm KKR. With KKR's entry, a comprehensive restructuring of the group was intended to begin, with the goal of becoming debt-free and profitable for sale within approximately five to seven years.


Since 2020, it has been known that Döpfner was to serve as Friede Springer's successor. During the restructuring with involvement of US investment firm KKR, Döpfner purchased 4.1% of shares from the Friede Springer Foundation and received an additional 15% as a gift from Friede Springer. Friede Springer also transferred voting rights of her remaining share package to Döpfner. Consequently, since the restructuring, Döpfner effectively controls approximately 95% of company shares and nearly complete voting rights within Axel Springer SE. Remaining voting rights are held by Axel Sven Springer and the Friede Springer Foundation, which is managed by Friede Springer. With KKR's exit in 2025, several non-publishing business divisions such as advertising and classified advertising, job boards, and other digital divisions were spun off into a new company in which Axel Springer SE holds only a minority stake. The journalism business encompassing BILD, WELT, Business Insider, and Politico remained with Axel Springer.

Key Facts

Business FormCommercial / For-profit
Legal FormEuropean Company (Societas Europaea, SE)
Business SectorsClassified Advertising; Price Comparison Websites

Ownership

Media Outlets

Other Media Outlets

Other TV OutletsGermany
  • Bild TV
  • Welt
  • N24 Doku
  • DYN
Other Radio Outlets
  • Radio Hamburg
  • Radio BOB!
  • Radio NRW
  • Antenne Bayern
Other Online OutletsGermany
  • Politico Deutschland
  • Business Insider Deutschland
  • autobild.de
  • bike-bild.de
  • Computer Bild
  • bz-berlin.de
  • Fitbook
  • Travelbook
  • Stylebook
  • Petbook
  • MyHomebook
  • Techbook
  • Sportbild
  • Upday
  • The Pioneer
  • laut.de
Belgium
  • Politico.eu
USA
  • Politico
  • Business Insider
  • Insider
  • Morning Brew
Poland
  • onet
  • Forbes
  • Business Insider
  • Fakt
  • Noizz
  • Newsweek
  • ofeminin
  • gameplanet
  • AutoSwiat
  • KomputerSwiat
France
  • Auto Plus
  • L’auto Journal
  • Sport Auto
Other Print Outlets

Germany



  • Die Welt

  • Welt am Sonntag kompakt

  • Arte Magazin

  • Audio Video Foto Bild

  • Auto Bild

  • Auto Bild Klassik

  • Auto Bild Reisemobil

  • Auto Bild sportscars

  • B.Z.

  • B.Z. am Sonntag

  • Bike Bild

  • Computer Bild

  • Sport Bild

  • TestBild


Poland



  • Forbes

  • Fakt

  • Newsweek

  • AutoSwiat

  • KomputerSwiat


France



  • Auto Plus

  • L’auto Journal

  • Sport Auto


Belgium



  • Politico Europe


USA 



  • Politico

Facts

Other Media BusinessesMedia
  • Axel Springer Sport Verlag GmbH (100%)
  • Axel Springer Verlag Beteiligungsgesellschaft mbH (100%)
  • Axel Springer Auto-Verlag GmbH (100%)
  • Axel Springer Deutschland GmbH (100%)
  • Axel Springer Audio GmbH (100%)
  • Computer Bild Digital GmbH (100%)
  • upday GmbH & Co. KG (77.6%)
  • Dyn Media GmbH (74.9%)
  • Media Pioneer Publishing AG (36%)
  • Laut AG (25%)
  • Mediahouse Berlin GmbH (20%)
  • Antenne Bayern GmbH & Co. KG (16%)
  • dpa Deutsche Presse Agentur GmbH (1%)
Media and Classified Ad Models
  • Axel Springer Digital GmbH (100%)
Corporate Publishing
  • Axel Springer Corporate Solutions GmbH & Co KG (100%)
Other International Businesses

Media

  • POLITICO SRL (Belgium)
  •  POLITICO LLC (USA)
  • Ringier Axel Springer Polska sp. z o.o. (Poland)
  • Insider Inc. (USA)
  • Morning Brew, Inc. (USA)

Classified Ad Models

  • Axel Springer France S.A.S. (France)
Founding Year1946
Founder
  • Axel Caesar Springer

    was born on 2 May 1912 in Altona near Hamburg. After an apprenticeship as a typesetter and printer in his father Hinrich Springer's company and a traineeship at the news agency Wolffs Telegraphisches Bureau and the Bergedorfer Zeitung, Springer returned to his father's newspaper Altonaer Nachrichten in 1933. The rise of his media empire began in 1946 with the founding of the magazine Hör Zu! In 1952, he conceived his media recipe for success: the first edition of the tabloid Bild. Axel Springer died on 22 September 1985 in West Berlin.

Employees10,000
ContactAxel Springer SE
Axel-Springer-Straße 65
10888 Berlin
Germany
https://www.axelspringer.com/
Tax / ID NumberDE 136 627 286
Revenue€ 4.0  Billion / USD 4.32 Billion (2024)
Operating Profit€ 645.4 Mio. / USD 697.0 Mio. (2024)
Advertising (in % of total funding)Missing Data
Executive Board
  • Mathias Döpfner

    Mathias Döpfner is Chairman of the Management Board and Chief Executive Officer of Axel Springer SE. He is also the largest shareholder after Friede Springer, whose shares he also manages. He is Friede Springer's designated successor and thus controls and owns almost all of Axel Springer SE. 

  • Mark Dekan

    Mark Dekan is Chief Financial Officer (CFO) of Axel Springer SE. He is responsible for finance, legal, compliance, and corporate services and is a member of the executive board. Previously, he was among other roles CEO of Ringier Axel Springer Media AG, where he significantly shaped the company's international digital and growth strategy. Dekan is regarded as an experienced media manager. He was elevated to his current position during the group's restructuring and is considered a close confidant of Mathias Döpfner.

  • Claudius Senst

    Claudius Senst is Chief Operating Officer (COO) of Axel Springer SE and a member of the executive board. He is responsible for the operational business of media brands and central strategic projects for the group's digital development. Previously, he led Axel Springer News Media National Digital GmbH & Co. KG and held senior positions in the international digital and media sector. He is also a confidant of Mathias Döpfner. He previously served as CEO of BILD and is considered a close associate of former BILD editor-in-chief Julian Reichelt, who was dismissed.

Supervisory Board
  • Jan Bayer

    Jan Bayer is Chairman of the Supervisory Board of Axel Springer SE and is regarded as a close confidant of Mathias Döpfner. He began his career at Süddeutsche Zeitung and joined Axel Springer SE in 2006, where he held various senior management positions, including responsibility for regional newspapers, the WELT Group, and BILD. Most recently, he served as Deputy Board Chair and Board Member for News Media USA, where he significantly advanced the group's digital and international expansion strategies, particularly in the US market with brands such as Politico and Insider.

    As part of a restructuring of Axel Springer SE, the number of supervisory board members was reduced to three. Since then, Jan Bayer has been a member of this board and is set to assume the chairmanship of the supervisory board from Ralph Büchi on August 1, 2025. As Chairman of the Board of Directors of Politico and member of the Board of Directors of Morning Brew, he continues to bring his extensive experience in digital transformation and internationalization to the strategic direction of the media company.

  • Friede Springer

    Friede Springer is not only the majority shareholder in the Axel Springer Group but also deputy chair of the supervisory board. She is one of Germany's most influential publishers and the widow of publishing founder Axel Springer. After her husband's death in 1985, she assumed significant responsibility for the publishing empire and ensured its continuation and the maintenance of her husband's editorial principles. She played a key role in guiding the company through turbulent times and inheritance disputes and in shaping its strategic direction, particularly regarding digital transformation and internationalization.

  • Johannes P. Huth

    Johannes P. Huth is a top-tier manager in the private equity sector and represents the interests of major shareholder KKR (Kohlberg Kravis Roberts) at Axel Springer SE. Huth served for over two decades as partner and chairman of KKR for Europe, the Middle East, and Africa (EMEA) and played a key role in numerous European investments by the financial investor, including the acquisition and delisting of Axel Springer SE.

    As a member of the supervisory board of Axel Springer SE since January 2020, he represents the perspective of the largest individual shareholder and participates in strategic decisions of the media group. Alongside Friede Springer and Jan Bayer, he is a member of the supervisory board, which has been reduced to three persons. Currently, Huth remains connected to KKR as Senior Advisory Partner and has served as CEO of Belgian financial investor Groupe Bruxelles Lambert (GBL) since May 2025. His role on the Springer supervisory board underscores the financial and strategic importance of KKR to the company.