Social Democratic Party of Germany

Logo of Social Democratic Party of Germany

The Social Democratic Party (SPD) is a German political party. It has its roots in the founding of the General German Workers' Association in 1863. It has been known by its current name since 1890. The party has provided three Chancellors in the past, and the current Chancellor, Olaf Scholz, also comes from the SPD. Furthermore, the party also provides the current Federal President, Frank-Walter Steinmeier.
The party was banned during the Nazi era, but resumed its activities in the Federal Republic of Germany after 1945, while in the German Democratic Republic it was incorporated into the Socialist Unity Party of Germany (SED). Since reunification, the SPD has been one of the largest parties in Germany in terms of both its electorate and the number of party members.


The SPD is not the only party to have stakes in media companies, but its holdings also include high-reach publishers such as the Madsack Media Group. While it is not unusual for parties to publish their own magazines or party publications through their own media companies, the SPD also owns shares in major daily newspapers and radio broadcasters
The origins of these newspaper publishers and printers go back a long way. As early as the 19th century, the SPD was involved in various workers' newspapers. However, the so-called “Socialist Laws” banned the party and its newspapers and magazines from 1878 onwards. It was not until 1890 that new publications were founded.


These were mostly financed by the party members themselves and were therefore owned by the SPD. During the Nazi era, these publishing houses, printing works and their assets were confiscated, so that it was only after 1945 that the structures that still exist today were formed. The central holding company is Deutsche Druck- und Verlagsgesellschaft mbH (ddvg). It is wholly owned by the SPD, with almost 90 per cent being held in trust by the current treasurer, while the remaining percentage is held by a trust company, which in turn is wholly owned by the SPD party executive.


The ddvg is the SPD's central asset management company. All business activities are handled by this holding company. The ddvg holds direct stakes in around a dozen companies. However, these holdings result in further shares, so that the ddvg currently lists holdings in 41 companies. These are not always media companies; the portfolio also includes asset management companies, real estate companies and a travel agency. Since ddvg holds investments not only in individual media companies, but also in publishing houses and media groups, it also has investments in various individual (micro) publications. The Commission on Concentration in the Media (KEK) counts ddvg as having holdings in 370 individual titles (online, print, radio and TV), with the majority of these being attributable to the 23 per cent holding in the Madsack Media Group, which also includes the Redaktionsnetzwerk Deutschland (RND).

Media Companies / Groups

Media Outlets

Facts

Affiliated Business InterestsPublishing
  • Oliva Druck- und Verlagsgesellschaft mbH (100%)
  • Cuxhaven-Niederelbe Verlagsverwaltungsgesellschaft mbH (32.5%)
  • Cuxhaven-Niederelbe Verlagsgesellschaft. mbH & Co. KG (32.5%)
  • Verlagsgesellschaft Madsack GmbH & Co. KG (23.1%)
  • Suhler Verlag Verwaltungsgesellschaft mbH (30%)
  • Suhler Verlagsgesellschaft mbH & Co. KG (30%)
  • ÖKO-Test AG (76.06%)
  • ÖKO-Test Verwaltungsgesellschaft mbH (76.06%)
  • ÖKO-Test Verlag GmbH & Co. KG (76.06%)
  • Dr. Erich Madsack GmbH (26%)
Printing company
  • Presse-Druck GmbH (100%)
  • Wullenwever print + media Lübeck GmbH (100%)
  • Wullenwever Media Verwaltungsgesellschaft mbH (100%)
  • Dräger + Wullenwever print + media Lübeck GmbH & Co. KG (100%)
Newspaper publisher
  • Zeitungsverlag Neue Westfälische Verwaltungs GmbH (100%)
  • Zeitungsverlag Neue Westfälische GmbH & Co. KG (100%)
  • Neue Westfälische Beteiligungs GmbH & Co. KG (100%)
  • Frankenpost Verlag GmbH (35%)
  • Nordbayerischer Kurier Zeitungsverlag GmbH (22.75%)
  • Druck- und Verlagsanstalt ‘Neue Presse’ GmbH (30%)
  • Berliner vorwärts Verlagsgesellschaft mbH (100%)
Media
  • DDV Mediengruppe GmbH & Co. KG (40%)
  • DDV Beteiligungs GmbH (40%)
  • dpa Deutsche Presse Agentur GmbH (4.22%)
  • Brandenburgische Medienbeteiligungs-GmbH (13.86%)
  • GLG Green Lifestyle GmbH (100%)
  • Utopia GmbH (73.16%)
  • NOW cm GmbH (100%)
Radio broadcasting
  • Rheinland-Pfälzische Rundfunk GmbH & Co. KG (9.2%)
Bookshop
  • vorwärts: buchhandlung + antiquariat GmbH (100%)
Advertising agency
  • ASK Agentur für Sales und Kommunikation GmbH (100%)
  • IMAGE Ident Marketing Gesellschaft mbH (100%)
Gaming
  • TP Publishing GmbH (100%)
Multimedia publisher
  • tredition GmbH (100%)
Real estate
  • DDV Immobilien GmbH (40%)
  • Presse-Druck Grundstücks GmbH & Co. KG (100%)
  • Presse-Druck Grundstücksverwaltungs GmbH (100%)
Investment
  • KOSOS Beteiligungs GmbH (100%)
  • KOSOS Beteiligungs GmbH & Co. Vermietungs-oHG (35%)
Software
  • Avocado Store GmbH (49.9%)
Travel
  • FFR Ferien, Freizeit- und Reiseservice GmbH (100%)
Consulting
  • Office Consult Betriebswirtschaftliche Büroorganisation Beratungsgesellschaft mbH (100%)
Construction
  • SEGU GmbH (100%)
Media holding company
  • dd_vg Rundfunkbeteiligungs GmbH (100%)
Affiliated Interests Family & Friends
  • Dietmar Nietan
    has been treasurer of the SPD at federal level since 2014. In this capacity, he manages the party's assets in a fiduciary capacity, which also includes representing the party as a shareholder within ddvg.
  • Matthias Linnekugel
    Matthias Linnekugel is managing director of the SPD media holding DDVG, which holds the largest stake in Madsack Mediengruppe. He previously served for a long time as office manager for SPD Treasurer Ingrid Wettig-Danielmeier and as legal counsel for the SPD Federal Board.
  • Bärbel Bas
    Bärbel Bas folgte 2025 auf Saskia Esken als Vorsitzende der SPD. Damit ist sie maßgeblich an der Ausrichtung der Partei beteiligt und auch Teil des zwölfköpfigen Parteivorstands an, der über die Solidarität Verwaltungs- und Treuhandgesellschaft mbH Gesellschafter der ddvg ist. Sie ist außerdem Präsidentin des deutschen Bundestags.
  • Lars Klingbeil
    Lars Klingbeil has been SPD chair since 2021. As such, he plays a significant role in shaping the party's direction and is part of the twelve-member party board, which holds a stake in DDVG through Solidarität Verwaltungs- und Treuhandgesellschaft mbH. He is also Vice Chancellor and Finance Minister in the Merz cabinet.
Active Transparency
company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable
Headlines
Meta DataThe most recent overview of parties' media holdings dates from 2019. The holdings are not queried every year, but only upon request from MPs.
The list of holdings provided by the ddvg is incomplete. For example, the list does not include the holding in the dpa, in which the dvvg has direct and indirect holdings.
Through its 23.1% holding in the publishing company Madsack, the SPD holds indirect holdings in more than 100 other companies, which are not listed here for practical reasons. The consolidated financial statements, in which the holdings are listed, are attached to the documents.
Sources
Documents (PDF)
  • DDVG - Wie wir geworden sind was wir sind?
    File
  • Liste der Gesellschafter der Solidarität Verwaltungs- und Treuhandgesellschaft mbH
    File
  • Liste der Gesellschafter der Deutschen Druck- und Verlagsgesellschaft mbH
    File
  • Organigramm der DDVG
    File