The Oschmann family

Logo of The Oschmann family

The Oschmann publishing family is regarded as one of Germany's most influential media entrepreneurs. Müller Media is involved in a total of 60 regional radio stations, with business concentrated particularly strongly in the Bavarian market. The most prominent holdings include Antenne Bayern, Radio Charivari, and Studio Gong. Müller Media also operates regional television stations such as Bayern TV and Ingolstadt TV. With the acquisition of Nürnberger AZ - then Germany's longest-running tabloid - in 2010, the company briefly expanded into regional print media but discontinued operations in 2012.


The Müller Media Group traces its origins to Hans Müller, who founded the family business in 1950 as Telefonbuch Verlag Hans Müller (Hans Müller Telephone Directory Publishing). The Müller Media house has always been managed as a family enterprise - particularly patriarch Gunther Oschmann (born 1940 in Nuremberg) built it into a corporate group with stakes in over 60 regional television and radio operators in Germany and Austria as well as newspaper and book publishers. From 2003 onwards, his children Michael and Constanze assumed operational management; Gunther Oschmann remains a shareholder with 1%.


Gunther Oschmann was considered close to the CSU party and was actively involved in Bavarian local politics - including through influencing editorial coverage at his regional media outlets to favor more positive reporting of CSU members. A 2011 report in Nürnberger AZ about the rap career of the son of then-Bavarian Interior Minister Joachim Herrmann was never published, with reference to "the good relations between the Oschmann and Herrmann families."


Oschmann was also implicated in a private loan scandal involving the Bavarian Institute for New Media (BLM), in which he provided a 30,000-euro loan to the BLM chairman for private house construction. The matter resulted in no consequences - in 2024, Gunther Oschmann received the BLM's lifetime achievement award.
Michael and Constanze Oschmann manage Müller Media GmbH with limited public visibility while simultaneously operating as venture capital investors and start-up founders in the digital sector. Notable holdings include gutefrage.net, mittelstand-markthalle.de, and SELLWERK.

Media Companies / Groups

Media Outlets

Facts

Other Media Outlets

Television Broadcasting

  • Sachsen Fernsehen Verwaltungs GmbH (100% Michael Oschmann)
Other Media Related Businesses

License commercialization

  • Euro Serve Media GmbH (100%)

Marketing and Adtargeting

  • Baxmann & Cie. Sharelook Internet Kommunikations- und Marketing GmbH & Co. KG (Kommanditist Michael Oschmann)
Affiliated Interests Family & Friends
  • Michael Amtmann
    Michael Amtmann is the "Head of New Business" of the "Müller Media family business," as he describes it himself. In this role, he oversees the operational management of Müller Media's digital investments. He also serves as managing director of a total of 12 companies, including 11880.com GmbH, MM New Media GmbH, ONB Online New Business GmbH, and Marktplatz-Mittelstand GmbH.
  • Hans Müller
    At the age of 65, Hans Müller founded Telefonbuch Verlag Hans Müller (Hans Müller Telephone Directory Publishing) from his living room in Nuremberg, laying the foundation for what is now the Müller Media corporate family business. Despite significant diversification under his grandson Gunther Oschmann into regional media investments, directory and publishing operations remain among the company's core business areas today.
  • Michael Oschmann
    Michael Oschmann is the son of Gunther Oschmann and has been a shareholder and managing director of Müller Medien GmbH & Co. KG since 2000. He also leads subsidiary companies such as "Das Örtliche" and "Gelbe Seiten." Additionally, he is a well-known investor in digital start-ups and currently serves on the boards of nebenan.de GmbH, SEARCHTEQ GmbH, and gutefrage.net GmbH. He is also active in industry associations, including as a board member of SIINDA – European Search & Information Industry Association and as a former member of the executive board of the Association of German Family Entrepreneurs (Verband deutscher Familienunternehmer).
  • Constanze Oschmann
    Constanze Oschmann is the daughter of Gunther Oschmann and has been a shareholder and managing director of Müller Medien GmbH & Co. KG since 2003. She also serves as managing director of several subsidiary companies of Müller Medien GmbH & Co. KG, such as SELLWERK GmbH.
  • Gunther Oschmann
    Despite his withdrawal from day-to-day operations and transfer of 99% of his shares to his children, Gunther Oschmann continued to serve as an active member of the management of Müller Medien. Nevertheless, he continues to influence the company's business activities and is said to have played a significant role in orchestrating the purchase of Nürnberger AZ by Müller Medien in 2010.
Data Publicly Available
ownership data is easily available from other sources, e. g. public registries etc.
Headlines
Meta Data

In keeping with the tradition of the family business, Müller Medien GmbH & Co. KG publishes neither exact business figures nor annual financial statements regarding its operating business. Its revenue is estimated between 250-300 million euros. Some of the Oschmann family's start-up investments are not included in this figure and are managed through separate investment companies. Additionally, this makes it difficult to determine publicly which shareholdings the Oschmann family considers part of Müller Medien GmbH and which it manages through other channels.

Sources
Documents (PDF)
  • Liste der Gesellschafter der Sachsen Fernsehen Verwaltungs GmbH
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